Only 38%* of Startups Survive.
Let’s Beat the Odds.
Ignite38 is the AI-powered sounding board for early-stage business planning.
Shape ideas, sharpen thinking, and take those crucial first steps with confidence.
Built for those with a brilliant business idea and no time to waste.
Most aspiring business owners struggle to move past the idea stage.
With so many options, opinions, and distractions, it’s easy to feel overwhelmed, stuck or unsure what to work on next.
There’s plenty of advice out there. But what’s often missing is a space to think things through — to test ideas, spot the gaps, and get real clarity before taking action.
It doesn’t have to be this way.
Wannabe sole-traders, freelancers and business owners need more than advice.
They need a way to think things through, explore their ideas, and challenge their assumptions. That’s where the power of AI can make a real difference.
Ignite38 provides founders with a space to reflect, explore, and stress test their thinking, just like a great mentor would.
It helps them unpack ideas, ask smarter questions, and make meaningful progress.
No jargon. No fluff. Just clear, focused thinking to help you turn an idea into a viable business faster than ever before.
Turn Early-Stage Chaos Into a Clear Plan
With Ignite38, entrepreneurs can take a vague business idea and shape it into something solid. It’s a space to reflect, refine thinking, and figure out the fundamentals of a new business before taking the leap.
Sharpen Thinking
Get more than generic templates or checklists. Engage in dynamic AI-powered conversations that sharpen thinking and challenge assumptions.
Make Real Progress, Faster
Turn an early business ideas into a focused plan. Ignite38 helps stop overthinking and start building. They’re not just talking about their business — they’re moving it forward.
Cut Through the Noise
Whether founders are exploring a fresh idea or refining an existing one, Ignite38 helps them cut through distractions and tease out the answers to the questions that really matter.
Built for Early-Stage Founders
Ignite38 is purpose-built for the early stages of starting a business — helping people explore, test, and shape the foundations of their startup, from strategy and branding to products, pricing, and marketing.
Always Ready When You Are
No waiting for feedback. No scheduling calls. Ignite38 is ready to prompt thinking, challenge their ideas, and help new business ideas keep moving forward.
Who We Work With
Ignite38 is the perfect complement to existing business support services.
Whether you’re a local authority delivering a startup programme or a business support organisation running an accelerator programme, Ignite38 adds an always-available, AI-powered thinking space to help founders reflect, refine, and get more value from in-person support.
FAQ
Got Questions? We’ve Got Answers.
What is Ignite38, and who is it for?
Ignite38 is an AI-powered tool designed for anyone looking to go self-employed, freelance or set up their own business to stress test their business idea and turn this into a robust plan. It’s ideal for anyone in the early stages or pre-startup phase — whether they’re dreaming up a side hustle, building a lifestyle business, or launching something bigger.
How does Ignite38 complement existing business support services?
Ignite38 is built to sit alongside existing support programmes. It gives founders a structured space to reflect, refine their thinking, and prepare for deeper conversations with advisors. This means in-person time is better used — and founders move forward faster and with more clarity.
Can local authorities or business support organisations offer Ignite38 to their founders?
Yes. Ignite38 is designed for integration into startup programmes, accelerators, and enterprise support initiatives. It can be licensed and branded as part of your offering, giving your founders 24/7 access to intelligent, guided support without adding pressure to your team.
Is it easy for founders to use?
Very. Ignite38 feels like a guided conversation — no technical skills or prior experience needed. It’s designed to be simple, intuitive, and accessible for founders at any stage of their journey.
What outcomes does Ignite38 help founders achieve?
Ignite38 helps founders move from vague ideas to focused plans. It boosts confidence, sharpens decision-making, and gives them the clarity to take action — whether they’re preparing for launch, applying for funding, or entering a support programme.
Can I try Ignite38?
Ignite38 is currently in development, with early access available for select partners and support organisations. If you’d like a preview or want to explore how it could fit into your programme, get in touch — we’d love to show you what we’re building.